The Orchestra

During Christmas, Comviq, Sweden’s price-fighter telecom, wanted to spread joy and wish people a Merry Christmas—specifically targeting those who spend most of their time online.

It was important not to create "just another Christmas campaign." We wanted to stand out amidst all the noise. So, we decided to tap into a pretty niche internet phenomenon: the ‘Trumpet Boy’ meme.

Comviq has two main characters, Karim and Christer, who have been the faces of the brand for the last decade. We let Karim and Christer put their own spin on the ‘Trumpet Boy’ meme, resulting in a video that became the most liked and commented video in Comviq’s YouTube history. With comments like “This is the only ad video I liked, I have never done this before,” and “The people that got this idea should get a raise,” we felt extra proud of the genuine audience engagement we achieved. The original Youtube video can be found here, with close to 600k views and over a hundred comments.

The spot earned a third place in Resumé’s Campaign of the Month—which you can read about here.