Your Beauty Playground

LYKO

Agency / Honesty

Role / Creative Lead, Art Director, Director

Project / Brand Strategy, Visual Identity, Creative Concept, Multiple 360 Campaigns, Primarily Swedish Market (secondary European markets)

The underlying idea supporting the creative concept for the e-commerce beauty brand was refreshingly straightforward—beauty should be fun. In execution we knew we couldn’t just tell people that, we needed to show them—we needed to play and have fun with beauty. In close to a dozen campaigns we did just that—we played. Through a set of simple yet robust design rules, we were able to maintain strong brand recognition throughout all campaigns.

The Lyko campaigns are among the most effective ever measured (Nepa Sweden.)